Q: What does Barack Obama and Stompernet Live 8 have in common?
A: David Bullock
After speaking to David Bullock at Stompernet Live 8, I was inspired by his story, good fortune and book.
If, like me, you marveled at the cutting-edge marketing prowess of the Obama 08′ Presidential campaign last year, then you might appreciate Bullock’s Barack Obama’s Social Media Lessons For Business.” As Amazon.com explains, the book:
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook.
I’m glad someone actually documented the campaign step by step to create a case study that will serve as “the definitive reference for the use of social media as it applies to effective business promotion” for some time.