What does the business convention, Stompernet Live 8, and Barack Obama have in common?
Q: What does Barack Obama and Stompernet Live 8 have in common?
[youtube=http://www.youtube.com/watch?v=jU8y9tlxmsI]
A: David Bullock
After speaking to David Bullock at Stompernet Live 8, I was inspired by his story, good fortune and book.
If, like me, you marveled at the cutting-edge marketing prowess of the Obama 08′ Presidential campaign last year, then you might appreciate Bullock’s Barack Obama’s Social Media Lessons For Business
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook.
I’m glad someone actually documented the campaign step by step to create a case study that will serve as “the definitive reference for the use of social media as it applies to effective business promotion” for some time.
