The more who align and raise their frequency, the more we all benefit. What if a business model was set up the same: the more we all raise our frequency, raise our value, the more we all benefit? The reality is, that is how life really works in business, too.
We try to think of it as competition often but that is divisive thinking, egoic in nature etc. – small, limited thinking. In reality, the business world is no different than life itself. We have just bought into the illusion that it is somehow a lack model and you have to go and gain a share of a limited pie. You actually create the market and add to the market but the old paradigm would have you think differently in terms of lack. However, there is an ever expanding market in any business for those willing to see it that way. Creativity is what allows that to be the case.
That does not mean some people will not switch services between companies that offer the same services. However, the ones that are the most creative not only gain customers, they also create new ones. There is indeed plenty for everyone and those who need to or resonate most with the frequency of a particular company will be drawn there.
If a company is creative enough, its expression of uniqueness will allow it to be a true original and allow it to attract those that resonate with it best. In some cases, you will have people attracted to multiple versions of a service, such as music: multiple platforms offering streaming for example and some people are customers of several. This is the same with any business. The same can happen.
Letting go of the competition model is important because it keeps you from giving in to the idea that we are not all winning together. The reality is divisiveness only serves to create suffering, fear and lack. Whereas, inclusiveness, unity, etc. creates a new world with a new business model to help all succeed.
How does this apply to you or what is the lesson and application for you? Simply this: keep your mind away from the competitive models and thinking in terms of lack. Instead, think in terms of creativity, originality and what you are here to bring as a company, as a service provider, and you will shine, helping all like you shine. Yes. And so it is.